26th Apr 2012
A survey of corporate users in the USA by Good Technology found that Apple's iPhone 4S hit a record high, claiming the number one device spot overall, with 37 percent of all activations for the first quarter (four times that of any other device).
The iPad 2 claimed the second spot overall, with 17.7 percent of activations for the quarter. With less than one month on the market, the new iPad, released in March 2012, rocketed to the number four spot with 4.3 percent of all activations for the quarter, and an impressive 12.1 percent of activations in March alone.
Amongst Android devices, the Motorola Droid took the top spot, with 1.6 percent of all activations, making it the seventh most popular device for the quarter. Overall, Android smartphones represented 26.1 percent of all activations for the quarter, while Android tablets came in at 2.7 percent.
BYOD and Tablets Drive Activation Growth
The number of Good customers deploying iOS and/or Android devices grew by more than 50 percent over the past 12 months, while the average Good customer deployment size more than doubled over the same period. Even more impressive, in Q1 2012 alone, Good's activations grew by 50 percent over Q4 2011, and were nearly double the two previous quarters combined.
"BYOD smartphones and tablets combined with proactive, company-owned iPad deployments are driving rapid growth both the size and number of new deployments amongst our customers," said John Herrema, Good Technology's SVP of Corporate Strategy. "This includes significant growth in the number of Good users who have both a smartphone and a tablet, with the iPhone 4S and iPad 2 as the most frequently occurring combination."
Enterprise Users Driving Tablet Adoption
A recent Gartner press release forecasts 118.9 million tablets will be sold this year. Good found that iPads collectively represented roughly 97.3 percent of its tablet activations for Q1 2012. Apple's continued growth is not only being driven by consumers and the overall BYOD trend, but also by proactive enterprise deployment of iPads. Apple's iPhones and iPads remain the clear choice amongst end users when it comes to both BYOD and large company-driven deployments in verticals such as Financial Services, Business and Professional Services, Life Sciences and Healthcare.
Life Sciences witnessed the highest rate of growth in the quarter for iPad net activations by industry, steadily increasing from less than three percent in October 2011 to nearly 14 percent in January 2012. This growth mirrors anecdotal data around proactive iPad deployments to sales forces in that industry, most notably among Pharmaceutical and Biotech companies.
"With Windows 8, we expect more competition for Apple® and the iPad in the enterprise tablet space, especially for proactive, company-owned device deployments," said John Herrema, Good Technology's SVP Corporate Strategy. "On the smartphone side, we just released support for Windows Phone 7.5 last week and it will be interesting to see how it performs over the coming quarters."