Dubai, United Arab Emirates, 18 June 2012: FVC, the leading Value Added Distributor in the Middle East and North Africa (MENA), has announced the appointment of Waleed Heloo

 as its new General Manager covering the Gulf countries (excluding Saudi Arabia) and Pakistan. Heloo brings more than 18 years experience in the IT sector to his new role at FVC.

Heloo will spearhead FVC’s continuing expansion in the region, focusing on consolidating and adding new vendor partnerships that will complement the company’s existing solutions portfolio in four key areas of its expertise: unified communications, application delivery, information security and cloud computing.

K. S. Parag, MD at FVC said, “As the leading value added distributor focused on emerging technologies, we have a commitment to continue to lead the sector with cutting edge technology that will not only enhance the solutions already on offer but fulfil a key requirement of the enterprise sector in the region. Waleed has a wealth of experience in the Middle East and will bring his unique perspective to our business, making him an invaluable addition to our team.”

Heloo is working with the network of existing channel partners to help them create stronger go-to-market strategies as part of FVC’s ongoing channel partner programme. He plans to expand and enable the company’s channel eco-system by building stronger partnerships with existing partners, appointing new strategic and vertical partners and providing better and scalable support to potential resellers across the region.

“The market is evolving rapidly, influenced by new technologies, new devices and new requirements,” commented Heloo. “I see this as the right time to revisit and rebuild a new strategy for the business, allowing us to target the huge opportunity awaiting us within existing and future potential market segments. This requires a portfolio of strong vendors with innovative solutions, a new scalable business model, new Go to Market strategy with the right industry relevance and of course a stronger channel to execute these plans.”