H.E. Mohamed Nasser Al Ghanim Director General, Telecommunications Regulatory Authority (TRA), visited du’s flagship shop in Abu Dhabi yesterday, to register his mobile number for the new “My Number My Identity” campaign. Members of du’s executive management team were present during the visit.
du successfully started registering its new and existing mobile customers under the campaign on 17 July, 2012 and will be shortly inviting its customers in batches to register their numbers. This facility will be available in more than 250 locations in the UAE.
du encourage all customers to register in accordance with the schedule set for them, which will be communicated via SMS, to avoid any inconvenience of disconnection.
For a full set of FAQs and complete details of the registration process, customers can visit www.du.ae/registration
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900people in the UAE had chosen to become du mobile customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.aedu shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.